Museum Analytics: New Directions Organisers: Andrea Ballatore and Jamie Larkin, with the support of Zhi Ye Event date: 18 May 2023 Location: King’s College London and online (Teams) Registration for participants Please register using this <form>https://forms.office.com/e/APq1CxAkFb. For in-person participation, the registration deadline is the 19th of April 2023. We have a limited number of spaces available in person - we will email you to confirm your reservation. The link for online participation will be circulated by email before the event. If you are a speaker, you need not register on this form. Programme https://kingsdh.net/2023/04/05/museum-analytics-programme/ Event description Data science has the capacity to revitalise our understanding of the museum sector, through reframing the history of museum development, charting museum geographies, and highlighting new data relationships in innovative and dynamic ways (e.g. Ballatore & Candlin, 2022). It can also illuminate broader relationships between museums, society, and the wider Creative and Cultural Industries (e.g. Me|Mind, 2021), to help produce more joined-up cultural policy and strategy (Centre for Cultural Value, 2022). The application of data analytics presents growing opportunities for institutions and researchers across the cultural sector. While museums often use data to develop visitor profiles and drive income generation, there is tremendous scope to leverage data in ways that reimagine the cultural work of the museum and knowledge of the museum sector. Within museums, work has taken place to use data to enhance curatorial decision-making (Tate, 2016), to personalise collections databases (Noehrer et al., 2022), and to enrich and improve visitor experiences (e.g. Villaespesa & Murphy, 2021). Contacts For inquiries, please contact us at andrea.ballatore [at] kcl.ac.uk -- Lecturer in Social and Cultural Informatics | HPL Lead Department of Digital Humanities King’s College London